Summer herb in the spotlight: basil

6 March 2024

Herbs are the finishing touch to any dish. When frozen fresh, it’s all about the advantages. The proof? We performed a comparison with the summer herb of choice: basil!

One herb, a thousand and one applications

Herbs are the finishing touch to  any dish. When frozen fresh,  it’s all about the advantages.  The proof? We performed a  comparison with the summer  herb of choice: basil! 

Basil might be the most versatile herb in your kitchen. It’s a base for timeless classics like pesto and salad caprese, but it’s just as much the star of a surprising cheese spread or even as a cream with an Italian dish. Basil is indispensable in Mediterranean cuisine: whether in pasta sauces, as a topping for pizzas, in salads or in tomato-based dishes. Did you know that even basil ice cream is a real winner? Surprising, right?   

Our own European basil cultivation 

Until now we have grown your trusty basil in France, but we are now also growing it in an excellent cultivation area in Austria. 

The results of our test are clear 

 use fresh frozen herbs! Not only are they super convenient, but they are alsothe cheapest option available. For the price of 36 grams of fresh or 55 grams of dried basil, you can have no less than 250 grams of fresh frozen basil.

Want to find out more? 

With fresh frozen basil, there is no waste and your basil is ready to use: everything is pre-washed and pre-cut. In addition, it can be stored in the freezer for up to 18 months – so there is no food waste – and your basil will retain its fresh green colour and wonderful scent. Fresh frozen herbs are your convenient way to go! 

Fresh Frozen

Basil frozen
  • Zero food waste: everything is used. Use what you need and put the rest back in the freezer.
  • Washed and pre-cut: very convenient, zip-bag
  • Fresh basil scent
  • Fresh green
  • Natural, soft texture
  • 18 months storage



Basil fresh
  • Lots of waste: Excess basil  doesn't last long and can result  in food waste
  • Needs cleaning and manual cutting
  • Fresh basil scent
  • Fresh green
  • Natural, soft texture
  • Short shelf life 



Basil dried
  • Zero food waste: everything  is used
  • Ready to use
  • Dry odour (grassy), not aromatic
  • Brown
  • Hard texture 
  • Long shelf life