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ARDO / DUJARDIN FOODS MERGER APPROVED

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Ardo and Dujardin Foods are pleased to report that the merger of Ardo and Dujardin Foods has been approved by the competition authorities in all of the countries where we are active. No restrictions or conditions have been placed on the merger.

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Mochov scores with strong communication

At the beginning of last year, our Czech brand Mochov won the ‘customer’s choice’ award in its own country for the ‘Polabanka’ (Julienne mix) and ‘Mochavanka’ (Brunoise
mix) vegetable mixes. To put this in the spotlight, a communication campaign directed at consumers was launched in mid-October. A combination of billboards, posters, store
decorations, advertisements, promotions and product tastings highlighted the typical aspects of these products, namely the Brunoise or Julienne cuts and their uses.
The campaign was given extra support by the fully renovated website www.ardomochov.cz, which offered a fresh look at the range and all of its innovations.

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Vegetable processing sector has something to say ...

A balanced diet and a healthy lifestyle are of vital importance. It is therefore essential to eat plenty of vegetables. In order to place greater emphasis on this and to stress that processed vegetables are a satisfactory alternative to fresh vegetables, the vegetable processing sector (in collaboration with the European Union and national/regional governments) set up a comprehensive PR campaign in Belgium, France and the Netherlands. This campaign is aimed at health specialists as well as directly at consumers.

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